August 1, 2017

Product Pages + FlixMedia = More Sales

As consumers continue to buy online, retailers are under more and more pressure to refine their sites to convert to sales. However, the average conversion rate for most e-comm sites is still hovering around the 3-4% mark globally.

While there are a myriad of reasons of why someone would leave your site before buying, one of the main causes is usually attributed to not delivering the product information they were seeking. This can be solved through optimizing your product pages with more in-depth information, such as images, videos, and consumer reviews.

Given that updating an e-comm site to add this content usually requires integration between the UX, creative, development and marketing departments, it can take a while to get changes made. Enter Flixmedia, a UK-based company who is the leader in product page optimization*.

Flixmedia has made it easy for retailers to quickly add in enhanced product information to their site pages. Using existing assets, they are able to seamlessly incorporate product imagery and videos into the product page. They also use innovative technology in their dynamic hotspots, giving consumers an opportunity to interact with the product.

Why are we so obsessed with Flixmedia? Because they produce results. Adding interactive hotspots has resulted in increasing conversion rates by 28%. Adding imagery and videos to product pages has grown Add to Cart rates by an average of 23%. Don’t spend all that time and money driving traffic to a site that doesn’t convert. Optimize your product pages to give consumers the information they are looking for and leave that 3-4% in the dust.

*Full disclosure: Flixmedia is owned by our same parent company, Advantage Solutions

January 9, 2017

Amazon Made 10x More Money Than Any Other E-commerce Site During 2016 Holidays

Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.9 percent share during the 2015 holidays.

Owning e-commerce

November 1, 2016

E-Commerce Spending To Match Stores For Holidays

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In Deloitte’s annual holiday research, they forecast that this could be the first year where online gift spending equals that of physical stores. The survey results do draw skepticism, as e-commerce still represents only a small fraction of total retail spending. The survey also found that mobile phones would continue to serve as a bridge between physical and virtual shopping, with 56% browsing items via phone, and 43% using them for purchases.

‘Tis the season for online shopping.

October 14, 2016

Is It Even Possible to Sell “Luxury” On Amazon?

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While much of Amazon’s sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it’s expected to become the biggest apparel seller in the US. And yet high-end luxury labels aren’t biting. Jean-Jacques Guiony, CFO of LVMH, which owns Louis Vuitton and other luxury labels, told analysts this week that there is “no way” it would do business with Amazon. What is so unappealing about Amazon’s business model?

Exclusivity vs inclusivity.

September 27, 2016

Amazon Has Scared Target Into a Management Shake-Up, Just Like It Did to Walmart

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In May, Target Chief Digital Officer Jason Goldberger was seated on a stage talking about his promotion. But just four months later, Target has eliminated Goldberger’s job. What the shake-up really comes down to is simple: A panicked decision driven consciously or unconsciously by the realization that nothing Target has done has slowed Amazon from eating up more and more market share in North America.

Sounds familiar?

August 11, 2016

MITX eCommerce Summit- Read All About It

On July 25th, several members of  AMP’s Integrated Media team attended the MITX eCommerce Summit at Google’s Cambridge offices.  The event featured speakers from different companies and firms sharing their research and first-hand experience in ecommerce.  There were many important points of view and even a great demonstration of Wayfair’s augmented reality app WayfairView which allows users to visualize furniture and décor in their homes before buying online, but the one overarching theme of the summit was the intersection of online and offline moments on the customer’s journey to a sale. From the summit, they three defining takeaways where:

1.Digital Sales Should Not Be Treated As Separate

One practice that some retailers still follow is that sales via online channels are different and separate from in-store sales.  The reality of today’s customer is that these two types of sales are interconnected and should be managed that way.  If retailers track and measure their sales channel in silos, they are missing the larger consumer trends.  A survey result revealed that 76% of consumers use digital devices to shop prior to their store trip.  Before they step into a store, they have made multiple digitally influenced decisions that led them there.  The new approach for retailers should be to view these channels holistically.

  • Inspiration
  • Research
  • Selection
  • Purchase
  • Return/Service

Each of these moments should have offline and online initiatives to influence the consumer to sales.  It is up to the marketing teams to define how to best reach the consumer when they enter each of these moments with a holistic approach.  These moments can also be seen as points of friction, which could lead to the consumer ending their journey before the sales, or points of leverage, which could lead to opportunities to upsell or gain brand loyalty.

2. Deciding on the Path to Differentiation

For retailers to find their path to business growth, they need to find their path to differentiation.  Understanding how and when they reach consumers will enable the organization to map their interactions with their target audience.  The first step on this path is to reduce the friction that consumer may encounter when they interact with the retailer.  From there, the retailer can work on uniform cross-channel experiences for all consumer interactions no matter where they happen. The final step on the path to differentiation from the rest of the retailer pack is the drive omni-channel results, which is ultimate goal to secure big sales growth.

Our team learned a great deal from the Summit. Regardless of whether you attended or not, if you would like to discuss the topic outlined below, please reach out to us- we'd love to chat.

Click here to learn more about the Integrated Media team.

 

August 8, 2016

Walmart is Buying Jet.com for $3 Billion

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Quietly over the weekend, Walmart, the world’s largest retailer, announced it will acquire online retailer Jet.com for $3.3 billion in cash and stock in the largest-ever acquisition of an e-commerce company. The purchase marks a giant bet on a largely unproven startup that only launched its shopping site widely last July, and is also an acknowledgement by Walmart CEO Doug McMillon that his company needs outside help if it’s ever going to close the giant gap with Amazon.

Not bad for two years' work.

July 1, 2016

Facebook's Chatbots Now Know Customers' Names And Preferences

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Facebook has added a raft of new features to its Messenger chatbots, including linking a customer's account so a bot can make personalized suggestions. The new account-linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before.

Facebook knows me so well.

June 8, 2016

Why the Marketing Revolution is About to Arrive

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Since the dot com boom, the promise of the internet in fundamentally changing distribution, marketing, advertising and consumption has never fully lived up to the hype. Digital seems unable to truly slay the beast that is TV advertising. But the rise of new distribution and marketing channels, on-demand infrastructure and consumer tracking stands to dramatically reshape this funnel, collapsing it in on itself, opening up new battlegrounds.

Those that can adapt, will thrive.

June 8, 2016

Analysts Predict the End of the Smartphone Boom

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Gartner's latest research into the state of the mobile industry is a dire warning to all phone manufacturers. The financial analysis firm believes that the growth in smartphone sales will fall to a single digit, half the rate it was in 2015. It's hard to think that people buying 1.5 billion devices in a calendar year is a bad thing, but for companies who make profit on scale, it's a nightmare.

Who, that can afford a smartphone, doesn't already have one?

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