Sonny Kim, SVP of Digital Media and Matt Jacobs, Director of Integrated Marketing chat about the familiar buzz words, paid, owned and earned media, and the intersection of the three. Sonny shares insights into the following: 1) How to strategically plan across the three channels? 2) How to approach measurement across the diverse channels? 3) How to determine the most relevant channels from the sea of new and existing technologies?

Sonny Kim, SVP of Digital Media and Matt Jacobs, Director of Integrated Marketing chat about the familiar buzz words, paid, owned and earned media, and the intersection of the three. Sonny shares insights into the following: 1) How to strategically plan across the three channels? 2) How to approach measurement across the diverse channels? 3) How to determine the most relevant channels from the sea of new and existing technologies?