Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
Recent reports indicate that China’s advertising growth will continue to outpace other large international markets and that digital ad spend will finally usurp TV ad spend next year. Researchers also predict that mobile will take up nearly all of the global advertising growth and that social video will be a major driver of mobile’s growth. 'Tis the season for planning.
In the weeks leading up to and including the Black Friday shopping weekend, retailers across the board went deeper with discounts than last year, a strategy expected to intensify as the season continues. And this year, the season may also feel a little longer: There are four Saturdays this month before Christmas, giving marketers another opportunity for sales. Santa Claus is coming to town.
Once a mysterious entity shrouded in secrets, luxury fashion brands have been forced to adapt for the digital age by overhauling their season-based approach to selling, and making goods available immediately via an online click. However, they are now at risk of “devaluing” their brands by bowing to the pressure of younger audiences who are constantly demanding for the new, and instantly. New - now.
“SEO is changing. SEO is evolving. SEO isn’t bad. It’s just different.” There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experiencing what works and what doesn’t to truly do a good job. The most seasoned SEO experts understand that each individual business requires a different set of SEO tactics to succeed and knows just where to funnel the most resources for maximum effect. This is where John Liu, our expert SEOer at BLITZ, steps in. Part science, part art.
In a blog post earlier today, Eddy Wu, director of product innovation at Netflix, announced that member can now download videos for offline viewing. Offline viewing is for now only available on mobile and tablet devices, and customers will see a download button on the details page for available film and TV series. Not all content is yet available, but some original shows that are include Orange is The New Black, Narcos and The Crown. It's about time.
After years of scornfully dismissing the potential of smartphone gaming, Nintendo has decided to release Super Mario Run, the first Super Mario game for the iPhone. Though the Japanese gaming giant has famously pursued a "blue ocean" strategy—by creating products such as the Wii that catered to markets that competitors such as Sony and Microsoft didn't serve—it's also been held back by its share of dogma. The debut of Super Mario Run will take Nintendo to what may be the most significant part of its future: smartphone games. Make peace, not Wario.
This year has seen a series of moves that further consolidate the media landscape. Verizon is close to acquiring Yahoo, the creation of Group Nine Media came out of the merger of 4 distinct digital media companies, and NBC acquired DreamWorks Animation for approximately $3.8B. While acquisitions are nothing new to the industry, averaging 20 per year since 2012, media companies are now planting their flag in emerging tech areas such as VR/AR. The hottest item of the year.
We are what we read online and this can be dangerous. Curated and personalized news feeds are driving us into holes we might not be able to dig ourselves out of – meaning, we’re becoming more and more self-absorbed with those that share our own views. It’s like an episode of Black Mirror, but instead it’s reality. Hard conversations matter.
Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations. While speculations that “Black Friday is dead” are overblown, the shopping holiday has lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014. The reason for that drop isn’t rocket science: customers can find identical discounts online and in store, so why brave a mobbed mall? Doing away with the customer brawls.
Facebook is opening itself up to more third party measurement in a bid to stop the spread of negative sentiment among advertisers that’s building in the wake of its admission of more miscalculated metrics. Concerns that the social network can’t continue to ‘mark its own homework’ have come to a head after trust in it appeared to have been knocked following this week’s revelations. A problem not Facebook's alone to solve.