In 2016, Big Media is beginning to look like Star Wars' Galactic Empire. The major corporations find themselves attacked by scores of small digital media brands, independent creatives and new content formats that are slowly picking away at their dominance and scale. Despite this, rather than try something new, most incumbents are focused on doing the same thing they've always done, just bigger. Scale matters, but it wasn't sufficient to stop the Rebel Alliance. Hollywood should take note. We all know how this ends.
GIFs are the Esperanto of our Internet culture, a semi-nonsensical, visual language that acts as a stand-in for everything from random thoughts and reactions to intricate art and instructions. GIFs live on our websites, blogs, emails, Slacks and messages and are as celebrated today as it was a decade ago. Like a Hallmark sentiment, when people care enough to send a message, they care enough to send the very best or most appropriate GIF. The gif that keeps on giving.
Executives responsible for leading digital transformation face daunting challenges. Many will start their digital journey in marketing, driven by the need to establish stronger customer relationships tied to loyalty and advocacy metrics. Yet digital transformation is often not fully realized until a company’s digital marketing strategy begins to inform and ultimately drive the larger business strategy. I think therefore I am.
Yahoo was once the king of the Internet, a $125 billion behemoth as big in its time as Facebook or Google are today. This morning, Yahoo announced the end of the long process to remove itself from a mess of its own making with a sale of its core operating business to Verizon for comparative chump change. The transaction ends the independence of one of Silicon Valley’s most iconic pioneering companies. But the biggest story today is how Yahoo squandered its massive head start and let each wave of new technology in search, social, and mobile pass it by. Another fallen star.
Their products help us learn, communicate and navigate the world. While we tap away, the companies behind these innovations are battling for the future of computing. Apple’s strategy and upcoming tactics to stifle Google’s chief revenue source are becoming clear. As technologists and consumers, we’re lucky to be around to watch one of the most exciting games of corporate chess unfold. Killing a giant is not only possible, it's probable.
Do students learn as much when they read digitally as they do in print? For both parents and teachers, knowing whether computer-based media are improving or compromising education is a question of concern. With the surge in popularity of e-books, online learning and open educational resources, investigators have been trying to determine whether students do as well when reading an assigned text on a digital screen as on paper. Far more than a yes or no.
Before the great ad-tech boom, the advertising model was straightforward if not simple. The "four Ps" dominated the modern marketing machine, with "promotion" being universally understood as paid media and sales promotions. Then digital happened and the old model collapsed in a heap of bytes and algorithms. This brings the origin of the paid/earned/owned (PEO) model - stuffed with tech but shallow in creating recognizable outcomes around customer conversion. The harsh cost reality.
It’s never been a better time for online video, yet it has its share of challenges. Digiday asked online video executives and personalities what keeps them up at night - and exchanged anonymity for honesty. People don't take us seriously.
It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade. According to the same report, Snapchat has 150 million people using the service every day, which beats Twitter's daily figure of 140 million users. Twitter most recently reported 310 million monthly users, but the company hasn't revealed how many daily users it has for some time. One network grows while another flatlines.
The company updated Messenger on Wednesday with more than 100 new emoji characters "to better reflect gender and skin tones." Facebook also updated its existing set so that all its emoji will appear exactly the same across Messenger, regardless of device or platform. Facebook ups its emoji game.