The internet has come a long way since the first domain name, Symbolics.com, was registered in 1985. Even longer when you consider it was only 1994 when Joshua Quittner contacted McDonald’s to see if they were interested in registering mcdonalds.com, and, well, got nowhere. The state of the domain-name industry has vastly changed. Almost everyone with a business online has tried to register a dot-com domain name — only to find their first and best choice was gone. What's in a name?
With social media enabling users to share unfiltered feedback on an endless range of topics, fashion firms and their top executives are feeling the pressure to not only have an online presence but to carefully manage the platform. Paying attention to consistent themes in consumer comments has played a role in retail product decisions. All press is good press.
Programmatic is sucking up more and more ad dollars as its buzzword status becomes more deeply entrenched. But as programmatic advertising continues to grow, marketers are becoming more concerned with issues of fraud, transparency and visibility. In recent months, a few research companies have released reports documenting trends in programmatic. Here are five charts that tell their story. Nowhere to go but up.
Annual smart-toy sales worldwide are expected to grow from about $2.8bn in 2015 to $11.3bn by 2020. Digital toys and internet-connected devices for children, such as Smarty, are a rapidly growing part of that, along with intelligent building blocks, smart racing cars and drones, robots that teach kids how to code, and even a smart rubber duck aimed at the very young. Pure play with a side effect of learning is key to creating balanced people in life. Step away from the screen, children.
For many years concerns about “digital divides” centered primarily on whether people had access to digital technologies. Now, those worried about these issues also focus on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions. In this new analysis, the attitudes and behaviors that underpin people’s preparedness and comfort in using digital tools for learning are explored. Are you a cautious clicker?
Seemingly every brand and agency wants to become a publisher in their own right these days — and media companies struggle to keep their reporters well paid and happy. So it’s no surprise that several journalists who have solid writing skills and decent amount of industry knowledge are jumping ship. Read all about it.
McDonald’s said this week it will consolidate its creative account with Omnicom Group following a months-long review. The new McDonald’s agency offers a glimpse not only into the agency of the future, but also the agency of the past, when media buyers and creatives lived under the same roof. The company is taking that structure one step further with the embedded digital media talent. The McFuture is near.
The Ivy Lee Method of prioritizing your to-do list seems stupidly simple. How could something this simple be so effective? If you commit to nothing, you’ll be distracted by everything.
From fashion to work spaces, there’s a communal feeling of we before me. The longstanding principles of individual success, taken for granted by an older generation, are moving out of trend. With digitally enabled peer-to-peer everything, from riding to working to living, emerging artists and entrepreneurs are creating new paradigms for coexisting. Sign of the times.
Brace yourself: The future might be the worst thing ever to happen to dating. “Online” now ranks as the third most common way people meet — second only to “school” and “mutual friend.” Mobile apps Grindr and Tindr have forever changed falling in love. But what will happen when virtual and augmented reality technologies, prime candidates for future dating, come next? Dating won't be dating as we know it.