Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

The Future of Bitcoin Is Not as a Digital Currency

Despite big promises from early adopters, bitcoin is still plagued by tax and regulatory issues. As San Francisco-based Coinbase backs out of services that let people buy and sell bitcoin, Circle is pointing these customers to another exchange, - it’s now focusing on running a new exchange where large institutions, not individuals, can move bitcoin. Bitcoin goes corporate.

In the Wake of Declines, Time Inc. Centralizes Digital Desks

With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources. Bowing to the same realities.

Technology, Jobs, and the Future of Work

Automation, digital platforms, and other innovations are changing the fundamental nature of work. Understanding these shifts can help policy makers, business leaders, and workers move forward. Bracing for change.

Confessions of an Instagram Influencer

Earlier this year, an anonymous social media executive ranted on Digiday that marketers were essentially throwing money away on influencers, whom the ranter characterized as talentless. Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class. These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream. Some swear the work is difficult, some dispute that. A day in the life.

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  • December 2, 2016

Your Life Will Be a Video Game

Whether or not you play video games today, you will in the future. Andrew Wilson, CEO of Electronic Arts, believes games in 2021 will be more diverse, more accessible, and simply more inescapable. Your smartphone and your game console will help you play with friends and strangers across the globe, but so might your virtual reality headset, your augmented reality glasses, or just the screen on your smart fridge. All play, all day.

  • November 17, 2016

Inside Magic Leap, the Secretive $4.5 Billion Startup Changing Computing Forever

Magic Leap has operated in extreme secrecy since it was founded in 2011. Only a few people got to see its technology, even fewer knew how it worked, and all of them were buried under so many nondisclosure agreements that they could barely admit the company existed. But now the company is coming out of the shadows. In a rare interview Abovitz says Magic Leap has spent a billion dollars perfecting a prototype and has begun constructing manufacturing lines in Florida, ahead of a release of a consumer version of its technology. The future is near.

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  • November 7, 2016

Tim Cook on the Digital You

In Tim Cook’s recent exclusive interview with ABC, he gave insight into what he thinks the “digital you” will do. He specifically mentions real-time meetings in real spaces — “this gives the capability for both of us to be very present and be talking to each other, and have other things — visually — for both of us to see,” said Cook — acknowledging the all-too-obvious first use of a digital you. It’s an interesting (and obvious) stipulation, but I think Tim’s holding back. What else could the digital you do? The new me.

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  • October 21, 2016

Three Email Habits That Kill Your Whole Team's Productivity

Make no mistake: bad email habits are widespread in companies. And especially when leaders misuse email, the negative consequences for others can quickly become magnified. Here's what to watch out for: hyper-responsiveness, nighttime and weekend check-ins, and over-cc’ing. Work smarter.

Facebook Plans to Reduce Censorship, Show More Offensive But Newsworthy Content

Facebook will soon display more graphic content including violence and nudity that would normally violate its community standards as long as they’re newsworthy or important enough. The move comes after criticism of Facebook’s temporary censorship of the famous “Napalm Girl” nude photo of a child from the Vietnam War, which was shared by a Norwegian journalist and later by the newspaper he works for. The art of sex and war.

Google Starts Highlighting Fact-Checks in News

Yesterday Google added a new “fact-check” tag to its popular Google News service. The site aggregates popular timely news from multiple sources and has traditionally grouped them with tags like “opinion,” “local source” and “highly cited.” Now readers can see highlighted fact-checks right next to trending stories. You can handle the truth.

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