Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
AMP recently launched the new global website for Faraday Future ( www.FF.com ) for the reveal of FF 91 ("nine one"), their first production vehicle that was unveiled at a special keynote via live stream at www.FF.com and on-display at the 2017 Consumer Electronics Show. Part of a seamless collaboration with Faraday Future, the integration of bold creative, advanced web and 3D technology fused with a digital-first strategy has produced the foundation of a unique digital ecosystem of site and mobile experiences that educates prospective buyers on the features of the electric vehicle while laying the groundwork for ownership. Owners will ultimately be able to interface with the vehicle in a meaningful and smart way, while directly managing and controlling vehicle features in a personalized manner. Creating one global, digital product ecosystem
Faraday Future can’t stop and apparently won’t stop teasing the unveiling of its upcoming electric car. After releasing 3 teaser images over the last week, the company yesterday launched a new version of its website with an interactive rendering of its electric car being gradually unveiled. What a tease.
Despite big promises from early adopters, bitcoin is still plagued by tax and regulatory issues. As San Francisco-based Coinbase backs out of services that let people buy and sell bitcoin, Circle is pointing these customers to another exchange, - it’s now focusing on running a new exchange where large institutions, not individuals, can move bitcoin. Bitcoin goes corporate.
Today, Chick-fil-A has launched a redesigned website with feature stories, recipes, GIFs, videos and other content as it tries to strengthen their connection with fans. The menu is now programmed to show the proper items for the time of day whenever someone logs on. So if it is before 10:30 a.m., the viewer will see the breakfast menu, while later in the afternoon they could be tempted by treats such as ice cream, cookies and milkshakes. What will they show on Sundays?
The days of just selling stuff are long gone. Today, in the race for consumers, marketers need to create entire, cohesive ecosystems in order to provide the most value. In Interbrand’s 2016 Best Global Brands report, Apple snagged one of the top spots, the brand value rising 5% to $178.1 million this year. A big part of what makes brands like Apple valuable is their cohesiveness as a connected business system. Apple communicates with its customers through its hardware, software, and retail stores to deliver one of the best consistent narratives. Apple stays on top.
The internet has come a long way since the first domain name, Symbolics.com, was registered in 1985. Even longer when you consider it was only 1994 when Joshua Quittner contacted McDonald’s to see if they were interested in registering mcdonalds.com, and, well, got nowhere. The state of the domain-name industry has vastly changed. Almost everyone with a business online has tried to register a dot-com domain name — only to find their first and best choice was gone. What's in a name?
One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand. Being contrarian sometimes pays off. Online magazine Slate is now 20 years old, and while its strong takes are stronger than ever and its contrarianism as contrarian as ever, it’s also more self-aware — and far past its pimply, tumultuous teenage years. All grown up.
Retailers are scrambling to keep up with customers’ omnichannel expectations and demands, blaming both the quality and quantity of the shopper data at their fingertips. It’s time for a new approach. The struggle is retail.
Yahoo was once the king of the Internet, a $125 billion behemoth as big in its time as Facebook or Google are today. This morning, Yahoo announced the end of the long process to remove itself from a mess of its own making with a sale of its core operating business to Verizon for comparative chump change. The transaction ends the independence of one of Silicon Valley’s most iconic pioneering companies. But the biggest story today is how Yahoo squandered its massive head start and let each wave of new technology in search, social, and mobile pass it by. Another fallen star.
Their products help us learn, communicate and navigate the world. While we tap away, the companies behind these innovations are battling for the future of computing. Apple’s strategy and upcoming tactics to stifle Google’s chief revenue source are becoming clear. As technologists and consumers, we’re lucky to be around to watch one of the most exciting games of corporate chess unfold. Killing a giant is not only possible, it's probable.