Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.
When was the idea of a brand born? A comprehensive timeline of branding, all the way from 1 BC to today, developed by Lauren Cascio and partner Matt Miksa, begins with a simple argument: that the world has always been branded. Here, an exhibit about branding traces its millennia-old history and points to its ominous future. More than a mark.
There is no company in the world that can design and engineer a smartphone the way Apple does. Therein lies the strange contradiction at the heart of Apple’s chief design officer Jonathan Ive’s accomplishments—seven generations of iPhone, and dozens more iPads, iMacs, MacBooks, and the Apple Watch. But in the age of the smartphone, there is very little industrial design left for us to get excited about. The smartphone itself is rapidly approaching its platonic form: A single, monolithic sheet of glass that simply delivers all the content you want, whenever you want it. If it's invisible, is it still a design?
Currently, good UX design focuses on obvious navigation, uncluttered content and knowledge of your audience. But as technology advances, so does UX and UI. Ten technology experts from Forbes Technology Council offer their insights on how these current best practices will change in the next few years, and what companies can do to prepare for the shift. Start making and playing today.
For an arena that will soon play host to more than 17,500 fans nightly, the new Golden 1 Center doesn’t make a huge first impression – until you look at what’s underneath. A significant amount of the $255.5 million budget is going towards building what the team hopes will be the most technologically advanced sports arena ever built. So much more than a basketball court.
Increasingly, we're all in the design business. Design as problem-solving. Design as the act of creation. Design thinking. You've probably read 100 articles this year already on the subject. At BLITZ, it's obviously a hot topic. In fact, modern business puts design at the center of the simple question, "What are you doing to solve your customers' problems?" Your answer to that question points to the importance and role of design in your organization, right? Well, check this out. Microsoft, a massive maker of so many things that so many of us use, is rolling out new thinking in their design process. It's being called Inclusive Design - and while not wholly new, per se - it is different than most "start-with-the-happy-path" or "begin-with-giving-life-to-what-the-underlying-engineering-can-do" approaches we see in corporations today. Inclusive Design starts by studying overlooked communities; dyslexics, the deaf, physically-handicapped, special populations. This approach learns about how these special populations adapt to their world - and in doing so - it enables you to build better products for everyone else. Take a look at the well-written piece at Fast Company. It's a great read. "Microsoft's Radical Bet On A New Type Of Design Thinking"