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In May, Target Chief Digital Officer Jason Goldberger was seated on a stage talking about his promotion. But just four months later, Target has eliminated Goldberger’s job. What the shake-up really comes down to is simple: A panicked decision driven consciously or unconsciously by the realization that nothing Target has done has slowed Amazon from eating up more and more market share in North America. Sounds familiar?
Wharton explores the effectiveness of social media shaming on corporate America, only to find that while social media is like a case of consumer vigilantism on steroids, its actually not that effective. The problem is, consumers have such limited attention spans and while a million people might express their anger, very few take any action. When everyone with a cell phone is a reporter.
Airbnb seems to be doing all it can to rehabilitate its image and portray itself as an ally to cities. Yesterday, the company published the Airbnb Community Compact that outlines how it plans to work with local governments and for once, share anonymized data. But critics argue that this pledge is all rhetoric and the data they plan to share won’t actually help regulators crack down on illegal operators. Can Airbnb clean up its act?
After CNBC made a total mess of the Republican debate last week, the campaigns held a mini summit to reconsider how they would work with the networks. While they left the meeting with only a modest list of demands and a decision not to allow the RNC to handle future negotiations, candidates like Carson and Trump aren’t afraid to play hard ball with the TV networks. Read why the candidates are about ready to say, “You’re Fired!”
In an attempt to promote #mynutella, customers were given the ability to customize their very own Nutella jars online. What could go wrong? The idea was that customers could put their names on the jars, or something sweet like “Mom.” But the Internet is a terrible place, and when customers began adding labels like “diabetes” or “deez nuts,” Nutella took a stand and elected to not reward the Twitter troublemakers with a jar of hazelnut goodness. “Given the power to make their own content, people's minds will dive into the gutter.”
That’s one way to address a public health crisis. A London ad campaign advises residents not to give money to "beggars," and singer Ellie Goulding isn’t happy about it. The posters suggest that money given to people on the streets would most likely be spent on alcohol or drugs, and that the money will only contribute to their deaths. Goulding others have expressed their disappointment about the campaign, while The Royal Burough of Kensington and Chelsea clarified the intent behind the ads on Twitter. If you have to tweet the real message of a campaign, perhaps the campaign needs work
Top tech companies prefer to depict their workplaces as snack-filled utopias with limitless perks and a compassionate balance between work and play, but a front-page article in Sunday’s New York Times displayed a meaner side of Silicon Valley. While tech’s take on capitalism was informed by 1960s counterculture and the hippies who gathered a few miles north of Silicon Valley at Haight-Ashbury in San Francisco, Apple, Amazon, Facebook and Google’s well-intentioned capitalism has begun to resemble the ruthless corporatism more commonly associated with Wall Street. Intensely high demands placed on workers, deliberate efforts to skirt national tax and labor laws, and other controversial practices raise the question: to what extent is “Don’t Be Evil” incompatible with smart business? The new boss is the same as the old boss
Amazon’s long-anticipated answer to Black Friday did not quite live up to the hype. With Twitter users proclaiming Prime Day a bad garage sale and widespread customer dissatisfaction, it’s clear that people had higher hopes for the number and quality of items that would be on sale. Scroll through #PrimeDayFail for a few laughs. “It's really cool that @amazon was able to raid a Rite Aid and an abandoned Circuit City for this #PrimeDay sale! #PrimeDayFail”
Breaking news on Twitter. Political content on Facebook. Racist vitriol on Reddit. Wait, scratch that last one. Tomorrow, Reddit will unveil their new content policy, and former Reddit CEO Yishan Wong says there will likely be a purge of content promoting racism, sexism and other hate speech. Previously, the site took a laissez faire approach to such fringe elements, allowing nearly any topic of conversation in subreddits, but with continual controversies and ambitious growth goals, a change is imminent. “We tried to let you govern yourselves and you failed, so now The Man is going to set some Rules.”
Saturday’s boxing match may not have turned out to be the fight of the century, but rampant event piracy set the stage for a different sort of confrontation. HBO and Showtime are bristling at the countless people who purchased Saturday’s PPV and re-transmitted the fight on Twitter-owned livestreaming app Periscope. Livestreaming has never been viewed as a serious piracy threat in the past, but with each stream reaching thousands of non-paying fans, rights holders will demand greater protections from Twitter. Why Dick Costolo's tweet may come back to bite him