Emojis - you see them everywhere. Every social network supports them as do messaging apps. And it's not just about happy, sad, angry, (insert expression) faces any longer. In June of this year, the Unicode Consortium accepted 72 new emojis, including an avocado and clinking glasses. What's more, there are several good reasons to use emojis in marketing, particularly if your goal is to curry favor from millennials. Don’t worry, be happyface.
For the past year and a half, Liza Landsman has taken on a massive challenge: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup Jet.com as it attempts to compete with the retail Goliath that is Amazon. Landsman is building the Jet brand around the promise of making shopping fun through a gamified process that aims to shake up the way people shop for everything online: from household products to books, music, appliances, electronics and groceries. We love a challenge.
Why is one of the world’s biggest advertisers Coca-Cola centralizing its social media marketing? It’s less of a shift in the traditional agency model and more of a course correction to how things should function as brands reach social media maturity. Get that bang for the buck.
If Facebook’s offer to purchase Snapchat for $3 billion back in 2013 didn’t pique marketers’ interest, maybe the fact that 22% of ad execs said they planned to advertise via the $20 billion-valued app in 2016 will. GE uses Snapchat to humanize the brand and to provide an inside look at its technology. Adobe uses the platform for storytelling through its Creative Residents program. Both have something of a strategy in place. Snap to it!
The evolution of technology has largely outpaced the ability of most businesses to harness that technology in reaching their true potential. So what happens when consumers unknowingly transpose the elevated expectations of technology brands—like Amazon, Apple, and Facebook, which power individual experiences that are fully informed by the context of a consumer’s history of behaviors, choices and purchases—onto travel (hospitality, airline, and booking) brands? What do you expect?
Whether they’re anxious about being at the whim of Facebook’s endless algorithm changes, eager to game Google’s Accelerated Mobile Pages initiative or just recognize they can’t leave a stone unturned when it comes to drilling for traffic, publishers are turning to search, again. Looking good, search.
Google Search Quality Senior Strategist Andrey Lipattsev has stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links. Creating content alone isn’t enough. You can’t build it and expect the links to come. You need a link strategy. Link your way to the top.
Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter. The biggest challenge? Getting brands to think of Twitter-specific content. Traditionally, brands think about TV first. “Short-form text or audio-optional content are not easy to do at scale.” Quick, be witty.
From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations. But all of that lingo seems downright transparent compared to some of the millennial slang being thrown around by publishers and marketers these days in an effort to appeal to that demographic. This guide is on fleek.
Well the big news -- apart from the fact that Facebook has been over inflating its video view figures and Dentsu admitted to overcharging 111 clients -- is...wait for it...branded content is twice as memorable as display ads. Who knew? People think content -- you know, the stuff you watch and read to find out about stuff you want to know -- is more interesting that an ad. I'm telling you, these studies are so eye-opening! Just killing it.