Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Has This Black Mirror Episode Predicted the Future of Video Games?

An American tourist is lured to a British game development studio to test a new augmented-reality horror game that engages directly with each player’s brain via a biorobotic implant. The AI program mines the character’s darkest fears and manifests them into the real-world as photorealistic graphics. Inevitably, terror and mental breakdown follow. The idea of a video game that can analyze a player’s personality and change accordingly may seem like the stuff of outlandish sci-fi, but it isn’t. This could well be where game design is heading. Reality games.

  • 1 min read
  • October 26, 2016

The Scientists Who Make Apps Addictive

Tech companies use the insights of behavior design to keep us returning to their products. But some of the psychologists who developed the science of persuasion are worried about how it is being used. The more influence that tech products exert over our behavior, the less control we have over ourselves. Trick or tech.

Do Men and Women Really Have Different Personalities?

While our physical differences in size and anatomy are obvious, the question of psychological differences between the genders is a lot more complicated and controversial. There are issues around how to reliably measure the differences. And when psychologists find them, there are usually arguments over whether the causes are innate and biological, or social and cultural. Are men and women born different or does society shape them that way? As they say, men are from Mars.

  • 1 min read
  • October 13, 2016

How Criticism on Social Media Impacts Designers and Brands

With social media enabling users to share unfiltered feedback on an endless range of topics, fashion firms and their top executives are feeling the pressure to not only have an online presence but to carefully manage the platform. Paying attention to consistent themes in consumer comments has played a role in retail product decisions. All press is good press.

  • 1 min read
  • October 6, 2016

Travel Brands As a Service: Planning Behaviors and Emerging Trends Uncovered

The travel landscape changes often, and so do travelers’ attitudes towards the travel industry. The Drum covers our latest analysis of the travel market and the changing attitudes towards what inspires today’s traveler to venture. Let me cater to you.

The Best Shopping Cities in the World

Travelers spend much of the year circling the globe, trying not to waste a meal, a night's stay, a moment. They're also on the hunt for the best shopping streets and the ultimate souvenir. Let’s make this easier - we’ve got the 15 best shopping cities in the world, so you can spend more time traveling and less time hunting.  Make every moment count.

  • 1 min read
  • October 5, 2016

Want to Reach Gamers? Stay Out Of Video Games

“Advertisers looking to reach Xbox’s massive audience should think less about advertising in video games themselves and more about off-line integrations,” said Brent Coyle, Microsoft’s global lead for Xbox. When consumers are immersed in their games, the last thing they want are brands popping up in signs or other awkward places within the digital worlds. And out of the basement.

  • 1 min read
  • September 30, 2016

Digital Readiness Gaps

For many years concerns about “digital divides” centered primarily on whether people had access to digital technologies. Now, those worried about these issues also focus on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions. In this new analysis, the attitudes and behaviors that underpin people’s preparedness and comfort in using digital tools for learning are explored. Are you a cautious clicker?

  • 1 min read
  • September 21, 2016

How Forbes Got Readers to Double the Time Spent Per Post on Mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes, which usually sees half its traffic coming to it this way in any given month, felt the problem firsthand. So six months ago, Chief Product Officer Lewis D’Vorkin decided to come up with a new way to present news for the mobile web – and the results are very promising. Forward with mobile.

  • 1 min read
  • September 15, 2016

The Decline of Premium American Fashion Brands. What Happened, Ralph and Tommy?

Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright. What went wrong? How did premium American companies lose their way? And is there a new generation of labels that will fill the void?  Trendy is the last stage before tacky.

  • 1 min read
  • September 13, 2016

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