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How Your Brain Decides Without You

An increasingly well-supported working hypothesis called predictive coding is when perceptions are driven by your own brain and corrected by input from the world. There is simply too much sensory input to take in, so the brain has to find other ways to work, which means it constantly predicts. When the sensory information that comes in does not match your prediction, you either change your prediction—or you change the sensory information that you receive. We see what we want to see.

  • November 14, 2016

5 Ways Brands Can Build Loyalty With Young Consumers

Building brand loyalty among consumers is complicated at best. But companies who hope to cultivate a strong following among the youngest generations, including Millennials and Generation Z, have some serious wooing to do. These consumers have grown up in a very different environment than previous generations, and have a distinct way of viewing the world. This worldview in turn shapes their consumer habits and lifestyle choices. Be real, but not too real.

  • November 11, 2016

The End of Relaxation

We live in a golden age of the “wellness vacation,” a sort of hybrid retreat, boot camp, spa and roving therapy session that, for the cost of room and board, promises to refresh body and mind and send you back to your life more whole. Whatever happened to a good book and a martini? Sign of the times.

The 8 Friends You Make in the Modern Workplace

Work friends are, if not essential to survival in the office, at least essential to enjoying the office. The Times polled about the types most often found, from the office know-it-alls to the people who always seem to have the freshest gossip. Here's a little user's guide for you. Friends are family, too.

Modern Loyalty: Love in a Time of Infinite Choice

They say brand loyalty is dead. They say Millennials are to blame. Or maybe constant connection is exposing people to more choices than ever before. What we do know for sure is that brand loyalty still matters. And it’s anything but dead. Facebook IQ surveyed 14,700 adults in the US, taking a look at the state of loyalty today in five verticals: Auto Insurance, Airlines, Hotels, Grocery and Restaurants. Loyalty above everything.

The Elements of Value

When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved. What consumers truly value, however, can be difficult to pin down and psychologically complicated. It's complicated.

How Pokémon Go is Changing Consumers' Attitudes Toward Location Services

Pokémon Go monopolized the summer for millions of US consumers. The location-based augmented reality game is compelling (and addictive). However, it is just one of a handful of fast-growing apps that are changing consumers' attitudes toward turning location services on within apps, and keeping them on, as explored in a new eMarketer report. Give value, get value.

The Brands That Make Customers Feel Respected

The truth about your business — what works, what doesn’t, and what needs to change — is usually not found by looking inside your organization. It lives somewhere outside, with your customers. Customers trust companies that they feel understand them. They respect companies that they believe respect them in return. And the results of that reciprocity are evident in the Harvard Business Review’s customer quotient study here. Find out what it means to me.

Facebook Could Be Associated With A Longer Life

As our social lives have moved online, there has been a lot of concern over what that might be doing to our health. But according to a new study, the health effects of active online social lives largely mirrors the benefits of busy offline social lives. People with more friends online are less likely to die than their disconnected counterparts. On the surface, Facebook provides an invaluable resource for fulfilling the basic human need for social connection. Keep your friends close and your Facebook friends closer.

The End of Adolescence

In the 20th century, the concept of adolescence offered a bridge from the innocence of childhood to the responsibilities of adult life. Now, the bridge is sagging at both ends as the innocence of childhood has become more difficult to protect, and adulthood is long delayed. While adolescence once helped frame many matters regarding the teen years, it is no longer an adequate way to understand what is happening to the youth population. And it no longer offers a roadmap for how they can be expected to mature. Not anymore.

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