From the world’s first smart hairbrush to a mirror that scans your face to recommend the proper skin care routine, CES wasn’t just all about robots and cars this year.
From the world’s first smart hairbrush to a mirror that scans your face to recommend the proper skin care routine, CES wasn’t just all about robots and cars this year.
Amazon Prime is the greatest and most misunderstood loyalty program ever created. This is a loyalty program with no point system. It’s $99 a year to be a part of. Prime is not about free shipping or fast shipping. There are no discounts. Prime, at its core, is about changing consumer behavior by reducing friction - and companies and brands could learn a lot.
Over the past few years Under Armour has been building up its suite of fitness and health apps through both acquisitions and brand-created products. This investment in apps has resulted in Under Armour being the overseer of the world’s largest digital health and fitness community. By maintaining such a large community of individuals tracking their fitness goals and accomplishments, Under Armour has access to a bounty of data that they are looking to integrate and analyze to develop a personalized fitness and lifestyle “coach” for athletes of all levels.
Being more personal, giving the athletes an experience that is easier, connected and simple is what’s “really important,” according to Nike’s CEO. Nike has shifted away from making its own activity-tracking devices to focus on offering a suite of apps that can pull data from third-party gadgets.
Programmatic commerce refers to a world where consumers and businesses allow technology to make purchase decisions on their behalf based on pre-set parameters and learned preferences – including mundane repeat purchases. But when the internet of things and personal data start choosing our purchases, marketing will play a smaller role in driving decisions.
If you ask people how they feel about shopping for beauty products, a lot of people say it's confusing and overwhelming, which causes them to stick to their routines. Adding an element of experimentation and fun is one way brands are responding.
The connected home has a huge problem. Very little few of the devices actually talk to one another. Thanks to competing communication protocols and companies creating proprietary ecosystems that only let their products talk to one another, users are forced to open multiple apps to have the home of the future. So some big names in tech are hoping to solve the fragmentation issue by forming an IoT alliance called the Open Connectivity Foundation.
Growing investment in customer data, predictive analytics, and marketing cloud solutions has enabled most large organizations to personalizing content across channels. A recently released Publish or Perish analysis by PWC found that marketers that deliver personalized web experiences are getting double digit returns in marketing performance and response.
How to managed content needs in a world of precision marketing and 24/7 engagement
What makes a Netflix show a Netflix show? The question has frustrated industry analysts and marketers for years. As Netflix now tries to take over the world, the matter appears to be settled once and for all: Netflix shows don’t have a “brand”—and that’s very much intentional. Netflix is the world’s chameleonic TV channel. It wants to be everything to everyone.
A new study sheds light on the marketing indutry's forecast for social integrations that eliminate barriers in the purchase process and hyper-personalization that makes it even more inticing for consumers to complete transactions online and on-the-go.