October 26, 2012

How Will the Class of 2016 Change the World of Marketing?

What's it like to eat, sleep and breathe technology? AMP asked the Class of 2016 to answer this question at our Future M session.

In the time it takes you to read this, they have switched electronic devices ' twice. They change between 27 content streams per hour. 71% are on Facebook and the majority doesn't watch traditional TV. The Class of 2016 is changing the future of marketing with technology. And you need to know how to reach them.

View our presentation to learn about this group of change-makers' behaviors, preferences, buying patterns and key takeaways for brand marketers.

 

June 24, 2012

The Class of 2016

There is a plethora of information available about Digital Natives, a tech-driven, sporadic generation who does not know about a life without technology. They switch content 27 times per hour'jumping between electronic devices and media platforms every two minutes. While advertisers and marketers navigate this ever changing terrain, we ventured into an even more foreign territory'the minds and dorms rooms of the Class of 2016. Want to learn more information about this connected generation? Leave a comment below telling us what you'd like to know!

April 27, 2012

College Students' Back-To-School Shopping Behavior, Insights Lab Episode 9

AMP's Director of Brand Strategy, Jason Rivera, shares some insight on college students' purchase intent and shopping behavior. He discusses how brands can leverage these insights to reach this demographic during the Back-to-School shopping season.

April 27, 2012

College Students' Back-To-School Shopping Behavior, Insights Lab Episode 9

AMP's Director of Brand Strategy, Jason Rivera, shares some insight on college students' purchase intent and shopping behavior. He discusses how brands can leverage these insights to reach this demographic during the Back-to-School shopping season.

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