Chopard: Celebrating the Holidays Luxuriously

  Chopard, a Swiss-based luxury watch, jewelry and accessories company, sought to increase brand awareness among a high-net worth audience and drive sales on its e-commerce site during the holiday season. Standing out during the holiday season is no easy feat. To cut through the clutter, Chopard needed to maximize reach and frequency with relevant audiences. To appeal to the affluent demographic, Chopard advertisements needed to appear within environments synonymous with quality, excellence and respect while utilizing high impact creative executions to stand out during the busy season. We positioned the brand within relevant environments using high impact units and aggressive SEM optimizations. Tactics included partnering with premium content partners and performance networks. Performance driving networks proved to be the top performers throughout the campaign. Undertone, Media6Degrees and ShareThis drove 82% of landing page visits. Premium partners with specific targeting drove brand awareness with higher engagement. The holiday campaign accomplished the brand awareness and drive to e-commerce goals ' delivering approximately 12.4 MM impressions and a spike in revenue during the holiday months. 

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