Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Snapchat Adds 4 New Features, Including Much-Requested Group Chat

Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition for the attention of consumers and marketers. It's the company's latest product-related move in what's becoming an arms race in terms of which app has the best features, including other prominent players such as Instagram, Facebook, Twitter, Periscope and others.  Ready, snap, chat.

  • 1 min read
  • December 13, 2016

Paypal Tightens Integrations With Facebook Messenger

PayPal is expanding its ties to the Facebook Messenger platform with new services aimed at closing the gap between mobile and social commerce. Customers will be able to link their PayPal and Messenger accounts at PayPal checkout, and they'll also receive payment notifications directly within the Messenger app. So money.

Facebook is Testing a Clone of Snapchat Stories Inside Messenger

Facebook has a long, fairly embarrassing track record of trying to clone Snapchat's features and core appeal. Instagram, which is owned by Facebook, is actually doing a pretty decent job at it, but Facebook has been through a number of failed attempts over the last several years. It's not giving up, though. The company has quietly launched another effort to clone a big element of Snapchat's formula: stories. Yes, with filters.

  • 1 min read
  • September 30, 2016

The Complete Guide to Every Single New Emoji in iOS 10

Amidst all the crazy news at Apple's iPhone event last week, the announcement of new emoji may have gotten lost in the shuffle. As part of the iOS 10 update that rolled out this week, a slew of new – and for the most part, progressive – emoji are available on your iPhone. Yes to the men with bunny ears.

  • 1 min read
  • September 15, 2016

Facebook announces “Messenger Bot Store” at F8

Facebook’s Messenger platform has about 800 million monthly active users. The release of this new “Chat SDK” will allow companies offer “conversational user interfaces” - a new way of interacting with services and brands of all kinds. Think: Siri for chat. Now think: A highly-functioning, and specialized Siri for ordering pizza, buying shoes, or creating a customer service request. Facebook’s Messenger Bot Store could be the most important launch since the App Store

  • 1 min read
  • March 22, 2016

    Related Posts