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Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

Sprint Gives High School Students a Million Free Devices—So What's the Catch?

The good news is that Sprint is donating 1 million wireless devices with service to high school students in disadvantaged areas. The bad news, of course, is that the service is with Sprint. That, and the fine print. Unloading all the Blackberries.

Researchers Confront an Epidemic of Loneliness

Roughly one in three people older than 65 live alone, and in the United States, half of those older than 85 live alone. Studies show the prevalence of loneliness among people older than 60 ranging from 10 percent to 46 percent. While the public, private and volunteer sectors are mobilizing to address loneliness, researchers are deepening their understanding of its biological underpinnings. Truth of the matter is, loneliness is an aversive signal much like thirst, hunger or pain. So lonely it hurts.

  • 1 min read
  • September 7, 2016

Wearable Fitness Devices Attract More Than Young and Healthy

That Fitbit isn’t just for the young, active and healthy anymore. Aging baby boomers and seniors are emerging as an equally prosperous market for fitness wearables manufacturers and the wellness industry as older Americans take to health technology and devices as rapidly as young people, according to new analyses. About half, or 48 percent of Americans over 65 are willing to use wearables and 47 of those under 65 are willing to wear them. Walk it out, walk it out.

  • 1 min read
  • July 11, 2016

Misconceptions About Boomers May Impact Your Bottom Line

It seems like every day brings a new article with dos and don’ts for marketing to Millennials. We get it – it’s a big demographic which, collectively, wields great buying power. But are we alienating a customer segment whose discretionary budgets are sizable in the here and now: Baby Boomers? The AARP estimates less than 10% of marketing dollars are being spent targeting (arguably) the most valuable audience. My tech-savvy grandma is waiting.

Which Social Networks Do People Trust the Most? (Infographic)

A new study reveals a huge shift in what consumers expect from brands during their buying journey. Some information is not surprising, for example, Millennials are likely to buy products that appear in their feeds, but seniors are not. But other data is more unexpected; Facebook is more trusted than print newspapers. From Blogs to Snapchat, see how people really feel about the social networks.

When Boomers Rule The World – Again

The generation that changed the world in the 1960s is entering retirement — and, with decades of life ahead, reclaiming what was once rightfully theirs: pop culture. Baby Boomers made up the first consumer generation, and their concern for quality of life has extended to their twilight years. They have spending power, an interest in tech and tremendous cultural influence. “Boomers are the first generation on the planet to get to age 60 and still see a long runway ahead,” says Matt Thornhill, president of Generations Matter. Read full article here.

  • 1 min read
  • February 19, 2015

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