Set it and forget it?
It's the ultimate fantasy for all performance marketers: the ability to simply plug in keywords, phrases, titles and descriptions and watch data and results come pouring in. No mess, no hassle'just the reports you need, when you need them. Unfortunately, that's a fantasy. Automation is only part of the total marketing picture. If you want truly actionable insight, you also need humans to derive meaning and determine real-time enhancements.
AMP Agency's Account Director and Digital Strategist, Amy Seeburger, Senior Paid Search Specialist, Jason Keaveny, and Marin Software's Director of Product Marketing, Jason Young, hosted a webinar discussing how combining advanced automation and human insight leads to a successful marketing campaign. View the presentation below.