May 4, 2016

Tim Cook: In a few years people will say, 'How could I have ever thought about not wearing this watch?'

Apple is still generating enormous profits, but its most recent quarter marked the company's first year-over-year revenue decline in 13 years. Apple CEO Tim Cook looks to soften investor fears by comparing the current public perception of his company’s smartwatch to the original hesitation about the sucess of the iPod and iPhone.

You just don't know that you can't live without your Apple Watch yet. 

Topics: Wearables, Consumer Psychology