September 1, 2016

There’s a Very Specific Limit to What People Will Pay for Netflix


A standard Netflix plan will run you $10 per month. Upgrading from two screens to four screens will cost you an extra $2. Those prices have gone up slightly over the years, but Netflix might want to be careful if they consider raising them again. According to a new study from research firm Digitalsmiths, there’s a cap to what most people are willing to pay to binge-watch Stranger Things and Orange Is the New Black: $15. 

We all have a sweet spot.

Topics: Research and Insights, Vertical - Entertainment and Media, Business Model