August 22, 2016

The Rio Olympics Are Where TV Finally Sees the Future


Let’s get this out of the way: if you watch television at all, you’ve probably watched the Games. But chances are, the way you’re watching the 2016 Rio Games is markedly different from the way you watched the Games when you were a kid, or even the 2012 London Games. Before, watching the Olympics just meant turning on your TV. Not 2016. This was the year of the truly on-demand, a la carte, multi-platform, hyper-social, super-streaming Olympics.

What, when, and where you want it.

Topics: Integrated Campaigns, Digital Strategy, Vertical - Entertainment and Media