August 23, 2016

The Psychology of Why We’ll Pay What We Pay


Smart pricing is deliberate. It takes into account all of the work you’ve done to understand your audience and build your business and crafts an offer than feels honest, acceptable, and most of all, valuable. But how do we get there? While so much of it will depend on your business model and research, there are some enduring studies that can help us understand just what someone sees when they look at your price tag.

What you see is what you want.

Topics: Research and Insights, Consumer Psychology, Business Model