April 28, 2016

The Introverted Corporation

Even though most business leaders agree on the importance of being customer centric, in reality, companies spend more time focusing inward. Most companies are only using customer insights for customer-facing decisions, not for major business decisions and core processes. And established companies tend to rely on their existing business models rather than explore new possibilities like their younger peers.

Spend less time discussing internal issues, more time on external realities.

Topics: Customer Journey, Consumer Insights