August 19, 2016

The Instagram vs. Snapchat War: 43% Say They Would Delete Snapchat If Instagram ‘Stories’ Adds Filters


Earlier this month, Instagram unveiled its latest feature titled ‘Stories.’ To everyone who’s on social media, this latest update seems eerily similar to a little competing social networking app with 30 million monthly active users called, Snapchat. How do the users feel about having nearly two identical apps now taking space up on their mobile phones? You’d be surprised.

The moment of truth.

Topics: Social Media, Research and Insights, Consumer Insights, Instagram