April 7, 2016

The Future of News in the Era of Content Aggregation

News publishers today are faced with their next big hurdle: content aggregation. But it’s here to stay - Apple, Facebook and Twitter have all invested in their own content aggregators. Some advice: publishers need to think of their brand as a quality stamp, not a destination (like a website or an app). And to the aggregators: don’t over customize, allow people to serendipitously find content they didn’t even know they were interested in.

Staying ahead of the evolving world of journalism.

Topics: Media, Vertical - Entertainment and Media, Content Strategy