May 3, 2016

The Future of Digital Lead Generation

As technology advances, the ways in which leads are acquired have also changed. Today’s lead generation models can best be described as: free listings, pay per impression, premium listings, discounted deals, pay per interaction and pay per transaction. But the problem we face is a lack of uniqueness, with entrepreneurs not adapting to the continuously evolving technology and embracing change.

How consumers empower lead gen models.

Topics: Media, Advertising