June 7, 2016

The Future of Branding is Debranding


As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and feel journalistic. Brands are telling stories on popular platforms—and telling them in a way that is nearly indistinguishable from the stories readers already consume. But what businesses really need to do is stop defrauding, and start debranding.

Let the people find you.

Topics: Digital Marketing, Content Development, Branding, Content Strategy