November 16, 2016

The Evolving Holiday Wish List: How High-End Brands Have Crept to the Top

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Studies have shown that, in the past, teenagers learned their purchasing skills when shopping with their parents. But this model has changed with the times. According to the Wall Street Journal, we have formally crossed the threshold — and consumers are shopping more online than at brick-and-mortar stores. So, as the retail space continues to fragment with the continued growth of online shopping, social commerce and in-app purchasing, how are millennials shaping their shopping behaviors?   

Luxury starts young.

Topics: Vertical - Retail, Gen Z, Consumer Insights

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