October 18, 2016

The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment

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The diamond business saw the writing on the wall: Retails sales of diamond jewelry are on the decline as young people delay marriage, work to save money and take a somewhat skeptical view of the premium jewelry industry. 

It's complicated.

Topics: Millennials, Advertising, Content Strategy, Dating

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