September 13, 2016

The Decline of Premium American Fashion Brands. What Happened, Ralph and Tommy?


Once aspirational, companies like Ralph Lauren and Tommy Hilfiger have lost their luster, while innovative new brands are shining bright. What went wrong? How did premium American companies lose their way? And is there a new generation of labels that will fill the void? 

Trendy is the last stage before tacky.

Topics: Digital Marketing, Research and Insights, Consumer Psychology, Vertical - Fashion, Technology