November 2, 2016

The Brands That Make Customers Feel Respected


The truth about your business — what works, what doesn’t, and what needs to change — is usually not found by looking inside your organization. It lives somewhere outside, with your customers. Customers trust companies that they feel understand them. They respect companies that they believe respect them in return. And the results of that reciprocity are evident in the Harvard Business Review’s customer quotient study here.

Find out what it means to me.

Topics: Digital Strategy, Branding, Consumer Psychology, Content Strategy, Consumer Insights