September 16, 2016

The Biggest Google Ad Updates Are Also the Quietest


Advertisers have seen many big updates from Google over the past year, yet the most impactful updates may well have been the least publicized. All paid search managers would love to think that the success or failure of their programs hinges on their hard work and brilliant strategies, but sometimes the most significant factors happen behind the scenes.

Silent but deadly.

Topics: Research and Insights, Digital Strategy, Search - SEO & SEM