October 26, 2016

The Absence of Mastery in the Era of the "Instabrand"


These days, thanks to the modern promise of microwave success, designers, singers, performers and almost anyone with an “idea” can feel entitled to strike gold in an instant without the burden of any hard-earned knowledge, formal training or any real dues paid. The same is true of this new generation of “instabrands” that seem to pop up every day. 

Make me instafamous.

Topics: Social Media, Branding, Culture, Content Strategy, Trends