July 5, 2016

Technology May Be Retail’s Only Savior


Across the retail industry, a debate has been brewing about the role of digital in bricks-and-mortar stores. From the use of beacons and mobile checkouts to on-screen product displays, the question of how — and why — technology should be used in retail is certainly a hot topic. And while many experts feel that filling shops with screens detracts from the customer experience, technology is probably the only thing that can save the modern in-store shopping experience. 

Hate it or love it, tech is here to stay.

Topics: User Experience, Interactive Walls and Installations, Customer Journey, Vertical - Retail, Technology