July 15, 2016

Tap to Like: Inside Instagram's Full Court Press Into Sports


Sports is huge on Instagram. Of the 500 million people that use Instagram every month, 165 million are sports fans — meaning they follow at least one sports-related account. On average, sports fans on Instagram follow eight sports accounts. With this growth, Instagram is putting resources toward getting more sports personalities, teams and leagues to use the platform.

We predict a slam dunk.

Topics: Social Media, Branding, Culture, Advertising, Social Influencers, Consumer Insights