August 24, 2016

Study: People Aren't Watching Less TV, They're Just Watching More Video Overall


A few years ago, we were hearing about the potential ‘death of the TV’, linked to an increased use in devices and generally busier lives. However, that simply hasn’t materialized. People are watching just as much TV as they always have done, but they are now watching it in very different ways and at different times, according to a new study by Clusters.

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Topics: Culture, Analytics, Video, Consumer Insights, Technology