September 26, 2016

Study: Branded Content Doubles Recall Compared to Display Ads


Well the big news -- apart from the fact that Facebook has been over inflating its video view figures and Dentsu admitted to overcharging 111 clients -- is...wait for it...branded content is twice as memorable as display ads. Who knew? People think content -- you know, the stuff you watch and read to find out about stuff you want to know -- is more interesting that an ad. I'm telling you, these studies are so eye-opening!

Just killing it.

Topics: Digital Marketing, Content Marketing, Branding, Content Strategy