June 28, 2016

Streaming Video Subscriptions Are Now Just as Popular as DVRs


Half of U.S. TV households had a subscription-based video on demand service such as Netflix, Hulu Plus or Amazon Prime in the first quarter, on par with the number of homes that have a DVR, according to Nielsen’s latest Total Audience Research report.

Bye bye, live TV.

Topics: Media, Innovation, Vertical - Entertainment and Media, Consumer Insights