June 2, 2016

Storytelling Snobs Don't Realize How Powerful Content Marketing Can Be

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Two years ago, I sat next to a fellow journalist at dinner. He worked on a ‘serious’ newspaper and was horrified I was wasting my journalistic skills. I had decided to reinvent myself in this explosive world of ‘content’, helping brands tell their stories. And then last week, I found out he had become Head of Corporate Content at his newspaper – even the brightest journalists are only now coming to the realization that content marketing is valuable.

Aristotle had it right from the beginning.

Topics: Content Development, Content Marketing, Branding, Culture, Content Strategy

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