November 9, 2016

Snapchat's Latest Update Reveals Its Grand Strategy


Snapchat's ambition is to be much more than just the app you use to send goofy selfies. It wants to be a leader in augmented reality, the futuristic tech that could one day replace our phone screens with graphics overlaid onto the real world. Snapchat laid the groundwork for its next big push into AR in an update to its app yesterday. The update adds special filters for the phone's rear camera that Snapchat calls "World Lenses." 

It all makes sense.

Topics: Social Media, Digital Products, Digital Strategy