May 27, 2016

Snapchat Starts Partnership with Nielsen to Offer Deeper Audience Metrics

Snapchat-1600x380.pngThis week, Snapchat partnered with Nielsen to offer deeper audience metrics in the U.K., and now agencies expect the advertiser cash to flow. The ratings, while basic, will put Snapchat on par with TV networks. However, laying its own figures out for independent scrutiny is a big leap for the platform. 

Snapchat is on its path to maturity.

Topics: Social Media, App Development, Advertising, Research, Consumer Insights