November 16, 2016

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

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Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. 

Fine-tuning with Foursquare.

Topics: Social Media, Advertising, Digital Products, Digital Marketing, Technology

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