June 29, 2016

Snapchat is Slashing Its Ad Prices for Brands


Snapchat started selling ads in late 2014, and early products — one that went to every user and disappeared within 24 hours — cost about $750,000. Pricing has since been a persistent gripe from advertisers. But now, with a new ad platform that allows for more experimentation, prices are starting to look more reasonable.

Snapchat ads for everyone.

Topics: Digital Marketing, Social Media, Advertising