August 29, 2016

Snapchat is About to Introduce Something Advertisers Have Been Wanting For Ages: Behavioral Targeting

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Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed. What that means is if users were heavy consumers of basketball content, for example — perhaps following an NBA Snapchat account or consuming lots of content on the ESPN Discover channel — advertisers could target them around categories such as "sports" or "basketball."

The fine line between "targeted" and "creepy".

Topics: Social Media, Technology, Digital Marketing, Advertising

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