November 4, 2016

Snapchat Gears Up to Win App-Install Ads From Facebook

Screen Shot 2016-11-04 at 1.55.15 PM.pngSnapchat is looking to fight Facebook and others for one of the biggest categories of mobile advertising: app-installation ads. After introducing directly-sold app-install ads earlier this year, the messaging app is talking with direct-response specialists about giving them access to its ads API, or application programming interface, in the first half of next year, according to people familiar with the effort.

Head to head.

Topics: Social Media, App Development, Digital Products, Advertising