May 26, 2016

Snapchat Exposed: How Their Influencer Economy Runs on Hot Tubs, Selfies, and Whey Protein

You probably haven’t heard of Arsenic, which airs only on the Snapchat app. And even if you have, you may want to keep it to yourself. The content isn’t pornographic by Supreme Court standards, but as the name implies, Arsenic’s videos can feel a bit dangerous. Despite Arsenic having no special placement on Snapchat—it’s merely an account—its videos attract more than half a million views each in a 24-hour period.

Everyone wants in on this racy moneymaker.

Topics: Social Media, Branding, Social Influencers, Monetization