November 3, 2016

Snap to Unlock Budgets: Inside Snapchat's Pricey Pitch to Advertisers


A new product Snapchat is pushing is Snap to Unlock, where a brand can give a user the ability to snap to get a geofilter, which seems to underscore the surprising and playful nature of the platform. In a separate document, Snapchat said the Snap to Unlock feature would be available starting this month to advertisers who meet certain criteria, including spending $750,000 in one quarter.

Nobody said it'd be cheap.

Topics: Social Media, Digital Products, Advertising