September 26, 2016

Slate, Now 20 Years Old, Reflects on the Value of Taking the Long View And Not Chasing Digital Media Trends


One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand. Being contrarian sometimes pays off. Online magazine Slate is now 20 years old, and while its strong takes are stronger than ever and its contrarianism as contrarian as ever, it’s also more self-aware — and far past its pimply, tumultuous teenage years.

All grown up.

Topics: Digital Marketing, Digital Ecosystems, Digital Strategy, Branding, Vertical - Entertainment and Media