June 17, 2016

Selling Luxury: How High-End Brands are Embracing the Internet


Go to a luxury brand’s website, and the experience is usually one where customers can look but not purchase. It’s an excellent example of how some high-end retailers are dealing with a dilemma born of the digital age. How does a luxury brand retain its extravagant feel while still catering to the growing horde of consumers who love to shop online?

Luxury is about scarcity, exclusivity.

Topics: Mobile Web Development, Digital Strategy, Customer Journey, Vertical - Retail