China is getting ready to take on SEO in a major way and is ready to invest major dollars towards a fast growing industry according to the latest report released by Nasdaq. Baidu, the biggest search engine in China which holds a massive 84% market share is reportedly investing as much as $470 million dollars now through the end of 2015 into search engine optimization (SEO).
Baidu plans to develop an industry which will train as many as 100,000 new search engine specialists as part of the game plan. The ultimate goal is to help both small and larger companies expand and grow their businesses through adaptation of SEO. With 485 million users in China, there is a huge opportunity for growth in an emerging market and Baidu (www.baidu.com) expects that by planning the adaptation of SEO, it will help raise awareness and increase usage for its online paid advertising services.
This news is certainly quite interesting. It's pretty amazing how much the SEO industry has evolved over the years versus what it used to be at the very early stages. What used to be an underground, rarely talked about approach to simply making websites rank higher in Google, has transformed to a whole new level of mainstream.
The demand for SEO in the United States has been growing fast, as competition keeps growing and getting tougher. Search engine marketing is a crucial element in 2011 and will continue to become even more important throughout the years, no matter what type of business you operate. Baidu is recognizing the need and wants to set the standard in China. And with such an enormous market share, I have no doubt they will accomplish what they intend, while creating thousands of new jobs in the industry.